The Go-To-Market Operations Company We Help Growth Companies Grow Faster

We craft simple, intuitive Salesforce applications to help B2B GTM Ops teams support sales and marketing with scalable, predictable growth.

Our Products

Automate and Scale Go-To-Market Operations

GTM Ops is all about doing more with less, while keeping your tech stack simple and scalable. Align.ly's Salesforce apps help go-to-market operations teams deliver on these goals.

Align.ly
Attribution

Multi-Touch Marketing Attribution and Full Funnel Reporting for Salesforce.

Align.ly
Beacon

Sales follow-up and funnel conversion insights for Salesforce.

Align.ly
Contact Role

Auto-associate Contacts to Opportunities via Contact Roles in Salesforce.

Align.ly
Lead-to-Account

Lead-to-Account Matching, Lead Routing, and Auto-Conversion for Salesforce.

Solutions for Go-To-Market Ops Teams

GTM Ops teams have to wear many hats and deliver on many mission critical aspects of the business. Here's where our Salesforce apps can help you.

Match, Route, and Auto-Convert Leads

As marketing generates high quality Leads, Align.ly Lead-to-Account can help match, route, and auto-convert those Leads to ensure sales follows up within minutes.

Lead-to-Account Matching: Accurately match Leads to Accounts in real-time to ensure proper ownership and quick sales follow-up of your Leads.
Lead Routing: Instantly match and route Leads in real-time to the proper Account owner. No more Leads falling through the cracks!
Lead Auto-Conversion: Automatically convert matched Leads to Contacts and merge duplicate records upon conversion.

Marketing Attribution

Accurately measuring B2B marketing attribution is a difficult problem to solve. Many marketing touchpoints from many contacts in a buying journey can make it feel nearly impossible to make sense of it all. Align.ly Attribution solves this for you.

Multi-Touch Attribution: Accurately measure every touch from every contact in your customer's buying journey. We even go one step further and tell you which touches sourced an opportunity versus which touches helped to accelerate an opportunity to close.
Account-Based Attribution: If you're doing B2B marketing right, you're probably thinking account-based. Our account-based attribution solution enables you to measure how every touchpoint from every Contact and matched Lead in your Salesforce instance contributed to pipeline and bookings.
Hybrid Attribution: In today's complex marketing environment it isn't enough to rely on software-based attribution. Instead, smart marketers use a combination of software-based and self-reported attribution called hybrid attribution.