Align.ly Attribution
Multi-Touch Attribution for Salesforce.
Align.ly Beacon
Sales follow-up insights for Salesforce.
Align.ly Contact Role
Auto-associate Contact Roles in Salesforce.
Align.ly Lead-to-Account
Lead-to-Account Matching, Lead Routing, and Auto-Conversion for Salesforce.
Lead-to-Account Matching
Automatically match Leads to Accounts in real-time.
Lead Routing
Route Leads to the right sales rep 100% of the time.
Lead Auto-Conversion
Automatically convert matched Leads to Contacts.
Multi-Touch Attribution
Robust multi-touch attribution using Salesforce Campaigns.
Account-Based Attribution
Understand how every touchpoint influences pipeline and revenue.
Hybrid Attribution
Combine digital touchpoint attribution with self-reported attribution.
Playbooks
Detailed step-by-step guides designed for GTM Ops teams using Salesforce.
Frameworks
Mental models of how to think about complex GTM Ops concepts.
Blog
Articles, how-tos, playbooks, frameworks and other resources for GTM Ops professionals.
Documentation
Detailed technical documentation for all of Align.ly's products.
Support
Need help? There are several ways to get in touch with our Support team.
About
Learn more about the mission and people behind Align.ly.
Contact
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Careers
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Partners
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Here is a list of the best GTM operations frameworks from Align.ly.
Framework
[Framework] Salesforce Campaign Naming Conventions and Best Practices
Coming up with a simple and intuitive naming convention for Salesforce Campaigns is not easy. In this article we layout our framework that we've developed over the years.
Andrew Nadeau
