Introducing Align.ly Lead-to-Account "Realign"

Align.ly's new "Realign" feature is a game-changer for maintaining consistent ownership across Salesforce. Learn more about this feature.

How to view Campaign Member records from a Related List in Salesforce Lightning

Salesforce doesn't make it easy to click into a Campaign Member from a Related List. This neat little trick solves the problem.

How to pass values from Google Analytics into a form and onto a Salesforce Campaign

This indepth how-to shows you how to parse a Google Analytics cookie and pass the values into hidden fields to be captured in a form submission.

How to pass UTM parameters into a HubSpot form

This article details a simple way to pass UTM parameters from a URL into hidden fields in a HubSpot form.

How Lead-to-Account Matching Drives an Account-Based Strategy

There are many components that go into a successful Account-Based strategy, but one could argue that lead-to-account matching is the foundation to any good strategy.

Is Align.ly an alternative to LeanData?

Align.ly Lead-to-Account gets compared to LeanData a lot. In this article we attempt to address when Align.ly might be a good alternative to LeanData (or vice versa).

Account-Based is About Focus

We constantly see too many practioners bite off more than the can chew when implementing an Account-based strategy. We believe focus is a key indicator of success.

11 Reasons Why Measuring B2B Conversion Rates Is (Nearly) Impossible

B2B sales cycles are messy. Many different prospects engaging with many pieces of content over a long period of time. So how do you accurately measure conversion rates?