Multi-Touch Attribution
In the complex world of B2B you have many buyers that will engage many times with your organization over the course of making a buying decision. First touch or last touch attribution isn't enough. In order to fully understand the full buying journey you need multi-touch attribution.
Model
First Touch
First touch attribution gives 100% weighting to the very first touch associated to the Opportunity in Salesforce.
Model
Last Touch
Last touch attribution gives 100% weighting to the very last touch associated to the Opportunity in Salesforce.
Model
Equal Weight
Equal weight attribution takes the total number of touches associated with an Opportunity and weights them all equally.
Model
U-Shaped
U-shaped attribution gives 40% weighting to the first touch, 40% weighting to the last touch, and divides the middle touches equal between the remaining 20%.
Model
Time Decay
Time decay attribution weights the more recent touches associated to the opportunity higher than older touches.
Ready to take the next step?
Take a deeper dive into all the features and functionality of
Align.ly Attribution for Salesforce.
Trusted by The Fastest Growing Companies
We are proud and honored to have the following companies as our customers.
