In the complex world of B2B you have many buyers that will engage many times with your organization over the course of making a buying decision. First touch or last touch attribution isn't enough. In order to fully understand the full buying journey you need multi-touch attribution.
First touch attribution gives 100% weighting to the very first touch associated to the Opportunity in Salesforce.
Last touch attribution gives 100% weighting to the very last touch associated to the Opportunity in Salesforce.
Equal weight attribution takes the total number of touches associated with an Opportunity and weights them all equally.
U-shaped attribution gives 40% weighting to the first touch, 40% weighting to the last touch, and divides the middle touches equal between the remaining 20%.
Time decay attribution weights the more recent touches associated to the opportunity higher than older touches.
Take a deeper dive into all the features and functionality of
Align.ly Attribution for Salesforce.
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