Account-Based and Opportunity-Based Attribution
Capture engagement across the entire account or focus on contacts associated with each opportunity.
Our Solutions
Multi-Touch Attribution
Understand which touchpoints drive pipeline and revenue—all within Salesforce.
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Built for your Salesforce workflow
Five Leading Attribution Models
Compare First Touch, Last Touch, Equal Touch, U-Shaped, and Time Decay to understand how touchpoints contribute to results.
Salesforce Campaigns as Touchpoints
Use Salesforce Campaigns to track the interactions that matter to your business—from marketing engagement to sales activities.
Retroactive Attribution Using Existing Campaign Data
Apply attribution to historical Salesforce Campaign engagement so you can uncover insights without starting from scratch.
Sourced, Accelerated, and Influenced Pipeline & Revenue
See which campaigns generate pipeline, engage buyers during open opportunities, and contribute across the buying journey.
Attribution Models
First Touch
First touch attribution gives 100% weighting to the very first touch associated to the Opportunity in Salesforce.
Last Touch
Last touch attribution gives 100% weighting to the very last touch associated to the Opportunity in Salesforce.
Equal Weight
Equal weight attribution takes the total number of touches associated with an Opportunity and weights them all equally.
U-Shaped
U-shaped attribution gives 40% weighting to the first touch, 40% weighting to the last touch, and divides the middle touches equal between the remaining 20%.
Time Decay
Time decay attribution weights the more recent touches associated to the opportunity higher than older touches.
Available in
Align.ly Attribution
Multi-Touch Attribution is available in Align.ly Attribution, alongside Full Funnel Reporting and Buying Journey Insights—all within Salesforce.
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